Equality, inclusivity and diversity are at the forefront of the namesake label with many pieces developed from working with marginalised communities and giving them real voice in the process. Social and environmental responsibility are key aspects and core values which are reflected in all development activities the brand engages with.

Through many collaborations, the brand stands for equality of rights and fair share. Education is an important pillar woven in the brand philosophy and it allows to give back to the community by getting involved in mentorship programmes as well as guaranteeing longevity for traditional handmade techniques. Collections are based in creating narratives informed by art, critical theory, traditional knowledge and innovation processes. The style is a hybrid of the designer’s Brazilian minimal-tropical origins and European influences.